My research and studio practice reflects an ongoing investigation of the domestic archive as everyday portrait and place for identification and the formation of identity, and explores in particular the image/object relationship of the family photograph. In each photographic piece the surface of the photographic print is carefully incised and removed, leaving an ambiguous white space. This space is analogous to the gap between the original and its representation.
Incising and removing portions of the surface of the photograph feels like a violent act of defacing, playing on the relationship between photograph as object or copy and as image or representation.
In other works the photographic process itself is interfered with, digitally scanned archives are processed back to negative, hand chemical processing and interference then draws attention to the strange interchangeable nature of our personal archives.
The exploration of the family photographic archive elevates the humble yet treasured origins of family history ephemera to status of artwork. Through their exploration the audience is able to both identify with the archetype: for everyone has seen, or owns pictures like these; and empathise with the clichéd impulse to relive remembered moments; but also to embrace notions of identity as formed by experience.
Find me online at www.alexmarch.com.
and follow me on twitter @AlexandraMarch
See my profile in the Catlin Guide 2012 launching at London Art Fair
also see my Showtime Q & A on Fadwebsite at http://www.fadwebsite.com/2011/08/30/showtime-1-alex-march/
Summer Shows 2012
Join us to celebrate creativity and spot the stars of the future this summer. Eclectic exhibitions of art, design, fashion, communication and performance are taking place at sites across London from April to September and are free to attend.More information