• MA Fashion Artefact - Binary States, Photography James Rees, Creative Direction Rob Phillips, Beauty Pace Chen & Kirsty Gaston
  • MA Fashion Artefact - Binary States, Photography James Rees, Creative Direction Rob Phillips, Beauty Pace Chen & Kirsty Gaston
  • MA Fashion Artefact - Binary States, Photography James Rees, Creative Direction Rob Phillips, Beauty Pace Chen & Kirsty Gaston
  • MA Fashion Artefact - Binary States, Photography James Rees, Creative Direction Rob Phillips, Beauty Pace Chen & Kirsty Gaston
  • MA Fashion Artefact - Binary States, Photography James Rees, Creative Direction Rob Phillips, Beauty Pace Chen & Kirsty Gaston
  • MA Fashion Artefact - Binary States, Photography James Rees, Creative Direction Rob Phillips, Beauty Pace Chen & Kirsty Gaston
  • MA Fashion Artefact - Binary States, Photography James Rees, Creative Direction Rob Phillips, Beauty Pace Chen & Kirsty Gaston
  • MA Fashion Artefact - Binary States, Photography James Rees, Creative Direction Rob Phillips, Beauty Pace Chen & Kirsty Gaston
  • MA Fashion Artefact - Binary States, Photography James Rees, Creative Direction Rob Phillips, Beauty Pace Chen & Kirsty Gaston
  • MA Fashion Artefact - Binary States, Photography James Rees, Creative Direction Rob Phillips, Beauty Pace Chen & Kirsty Gaston
  • MA Fashion Artefact - Binary States, Photography James Rees, Creative Direction Rob Phillips, Beauty Pace Chen & Kirsty Gaston
  • MA Fashion Artefact - Binary States, Photography James Rees, Creative Direction Rob Phillips, Beauty Pace Chen & Kirsty Gaston
  • MA Fashion Artefact - Binary States, Photography James Rees, Creative Direction Rob Phillips, Beauty Pace Chen & Kirsty Gaston
  • MA Fashion Artefact - Binary States, Photography James Rees, Creative Direction Rob Phillips, Beauty Pace Chen & Kirsty Gaston
  • MA Fashion Artefact - Binary States, Photography James Rees, Creative Direction Rob Phillips, Beauty Pace Chen & Kirsty Gaston
  • MA Fashion Artefact - Binary States, Photography James Rees, Creative Direction Rob Phillips, Beauty Pace Chen & Kirsty Gaston
  • MA Fashion Artefact - Binary States, Photography James Rees, Creative Direction Rob Phillips, Beauty Pace Chen & Kirsty Gaston
  • MA Fashion Artefact - Binary States, Photography James Rees, Creative Direction Rob Phillips, Beauty Pace Chen & Kirsty Gaston
  • Photography by Capture Factory Photography, Model Elena
  • Photography by Capture Factory Photography, Model Elena
  • Photography by Capture Factory Photography, Model Elena
  • Photography by Capture Factory Photography, Model Elena
  • Photography by Capture Factory Photography, Model Elena
  • Photography by Capture Factory Photography, Model Elena
  • THE ART OF DRESS Photography, James Rees Creative Direction, Rob Phillips
  • ISSUU - Art of Dress by London College of Fashion
  • Soprano Laura Wright wearing Alexandra Druzhinin at Fashion Matters Gala
  • ALEXANDRA DRUZHININ JEWELLERY on Vimeo
  • Photographer James Rees, Creative Direction Rob Phillips, Beauty Pace Chen
  • Photographer James Rees, Creative Direction Rob Phillips, Beauty Pace Chen
  • Photographer James Rees, Creative Direction Rob Phillips, Beauty Pace Chen
  • Photographer James Rees, Creative Direction Rob Phillips, Beauty Pace Chen
  • Photographer James Rees, Creative Directive Direction Rob Phillips, Beauty Pace Chen
  • Photographer James Rees, Creative Direction Rob Phillips, Beauty Pace Chen
  • Photographer James Rees, Creative Direction Rob Phillips, Beauty Pace Chen
  • Photographer James Rees, Creative Direction Rob Phillips, Beauty Pace Chen
  • Photographer James Rees, Creative Direction Rob Phillips, Beauty Pace Chen
  • Photographer James Rees, Creative Direction Rob Phillips, Beauty Pace Chen
  • Photographer James Rees, Creative Direction Rob Phillips, Beauty Pace Chen
  • Nose Rings for Fyodor Golan AW12, Photography, Michiel Meewis Styling, Kay Korsh
  • Nose rings for Fyodor Golan AW12
  • Nose rings for Fyodor Golan AW12
  • Nymphs collection, Styling Zadrian Smith, Set Design Sara Polonghini, Photography David S
  • Nymphs collection, Styling Zadrian Smith, Set Design Sara Polonghini, Photography David S
  • Nymphs collection, Styling Zadrian Smith, Set Design Sara Polonghini, Photography David S
  • Nymphs collection, Styling Zadrian Smith, Set Design Sara Polonghini, Photography David S
  • Nymps Collection Styling, Zadrian Smith Set Design, Sara Polonghini, Photography, David S
  • Nymphs collection, Styling Zadrian Smith, Set Design Sara Polonghini, Photography David S
  • Nymphs collection, Styling Zadrian Smith, Set Design Sara Polonghini, Photography David S
  • Nymphs collection, Styling Zadrian Smith, Set Design Sara Polonghini, Photography David S
  • Nymphs collection, Styling Zadrian Smith, Set Design Sara Polonghini, Photography David S
  • Nymphs collection, Styling Zadrian Smith, Set Design Sara Polonghini, Photography David S
  • Sustainability Project LCF (2011) Styling, Zadrian Smith Photography, David S

I am a London based jewellery and accessories designer with a graduate degree in MA Fashion Artefact at London College of Fashion.
I works with a vast variety of materials such as wood, base and fine metals, leather, Perspex, resin and stones and use innovative technologies such as rapid prototyping, CNC and laser cutting. My MA graduate collection ‘Binary States’ is intended to create wearable pieces which can rapidly shift from one state to another, from ‘on’ to ‘off’, from 0 to 1, depending on the mood of the wearer. The dual nature of these pieces is reflected in the pairing of two seemingly dissonant styles of design, one cloaking the other. As such, the piece’s external form offers no hints of its inner life; the jewellery and accessories presented act as a kind of Pandora’s box. Artistically, I tend to gravitate towards clean, architectural designs, yet always offset this simplicity with a touch of colour, playfulness and opulence. The juxtaposition of rigid, geometric forms and organic, fluid shapes is a central concern of my work, and is articulated through this collection. The two design aesthetics used to represent the halves of this binary are Art Deco architecture and traditional Russian Folk craft. Each piece has a built in mechanical element which allows the jewellery to change its form..

Accolades:
BA graduate collection has won an 'OFF CATWALK' award at LCF and was displayed at Future Map Design Exhibition at LCC. The necklace from this collection was worn by soprano singer Laura Wright at the Fashion Matters Gala 2013.
I participated in Triumph Makers Collective Campaign which involved modelling lingerie accessorised with my own jewellery and running jewellery making workshops for the Campaign.
I produced a headpiece which was used to advertise the ART of Dress Exhibition, which has toured the world in 2014 and was exhibited at St.James's Palace London in May 2015. In 2012 a fashion designer Fyodor Golan commissioned me to create a collection of silver and gold nose rings and brass insects which was shown at London Fashion Week AW2012.

















email: alexdruzh@gmail.com

https://www.facebook.com/pages/Alexandra-Druzhinin/151328091629598


Press:

http://culthub.com/2012/02/london-fashion-week-aw12-13-fyodor-golan/

http://fashionbite.co.uk/2012/02/17/london-fashion-week-day-1-fydor-golan-bora-aksu-so-far/

http://www.ldnfashion.com/london-fashion-week/fyodor-golan-autumn-winter-2012/

http://blogs.arts.ac.uk/fashion/2013/09/09/a-glittering-gala-for-the-future-of-fashion/