• Art of dress, designer Basma Masri, Photography, James Rees Assisted by, Anthony John Sayer Creative Direction, Rob Phillips
  • 901 London
  • |
  • Illustration of final Graduate Collection
  • Styling for BFC garment
  • Illustration of final Graduate Collection
  • McQueen weaves, Solstiss Lace, Final Graduate collection
  • Final Colour Palette
  • Desgin sheet
  • |
  • 901 London | Elite models london| 2014
  • 901 London | Elite Models| 2014
  • 901 London | Elite Models| 2014
  • 901 London | James Rees Photography
  • 901 London | James Rees Photography
  • 901 London | James Rees Photography
  • 901 London | MOD STUDIO| MarediModa | Lingerie link award 2013
  • 901 London | MOD STUDIO| MarediModa | Lingerie link award 2013
  • 901 London | MOD STUDIO | MarediModa | Lingerie link award 2013
  • 901 London | MOD STUDIO | MarediModa | Lingerie link award 2013
  • 901 London | MOD STUDIO | MarediModa | Lingerie link award 2013
  • 901 London | MOD STUDIO | MarediModa | Lingerie link award 2013
  • 901 featured in urban Coco Magazine | Editorial Spotlight : Blessed are those who Mourn
  • 901 featured in urban Coco Magazine | Editorial Spotlight : Blessed are those who Mourn
  • Press shoot by James Rees
  • 901 lingerie photographed by Caron Westbrooke
  • BFC Photos| Basma Masri Photographer, GMGP Creative Direction, Rob Phillips Beauty, Pace Chen Nail Art, Lauren Michell
  • Graduate collection 2013 | 901 London | Designer/Basma Masri Photography/ GMGP Model/ Amber at Select/ Sarah T at Selec
  • Graduate collection 2013| 901 london, Designer/Basma Masri Photography/ GMGP Model/ Amber at Select/ Sarah T at Select
  • Graduate collection 2013 | 901 London | Designer/Basma Masri Photography/ GMGP Model/ Amber at Select/ Sarah T at Selec
  • 901 london Bande collection line up | Designer/Basma Masri Photography/ GMGP Model/ Sarah T at Select
  • |
  • 901 LONDON | BASMA MASRI | BANDE COLLECTION | LINK AWARDS
  • 901 London | MarediModa | Lingerie link award Show 2013
  • 901 London | MarediModa | Lingerie link award Show 2013
  • 901 London | MarediModa | Lingerie link award Show 2013
  • 901 London | MarediModa | Lingerie link award Show 2013
  • LCF press show 2013 Corset, merged with Saskia Dixie | Womenswear courtesy of Vogue.co.uk
  • LCF press show 2013 Bra, merged with Saskia Dixie | Womenswear courtesy of Vogue.co.uk
  • LCF press show 2013 Corset, merged with Saskia Dixie | Womenswear courtesy of Vogue.co.uk
  • 901 LONDON | BANDE COLLECTION | INTERNAL SHOW
  • |
  • 901 LONDON | DAMMY KRANE | XTERISTICS MUSIC VIDEO SNAP SHOT
  • 901 London | Elite london | 2014
  • 901 London | Russian Lingerie magazine | 2014
  • 901 London | Featured in lingerie insight | December 2013
  • ISSUU - Lingerie Insight, featured page 16-17
  • ISSUU - 2013 School of Design Technology Annual by London College of Fashion | PAGE 50
  • 901 London lookbook
  • Bande British Fashion Council| Model: Alex R at Select.

901london.com

Lingerie designer

901 London
‘Bande’ Range

Press Release

The Bande range (Bande meaning ‘Stripe’ in French) is the first collection of couture lingerie from the 901 London brand. The numbers 9, 0 and 1 are taken from the birth year of my great grandmother whom was a lingerie designer, born 1901, in Lebanon. This brand is an extension of her legacy.

The Bande range was inspired by the architecture of Zaha Hidid, Walter Burley Giffin, John M Johnson and the monochromatic, architectural photography of Jared Lim.
I have always been inspired by architecture and am fascinated by the Nolli plans and figure grounds. This is what inspired the graphic leaver’s lace in my collection.
The corsetry and weaving became my method of representing the lines that I see in architecture. I challenged myself to look for innovative construction methods to ensure that the garments remained for the luxury market and managed to source high quality microfiber & silk.

I like to think that I design simple shapes that are then transformed into something beautiful with the irregular double weaves; however, I’m particularly pleased with the use of graphic colour contrasts and lace panel detailing.
I believe this collection to be an honest representation of myself as it is feminine, but in a modern and graphic way. Without the need to commercialise too much, it remains elegant and edgy at the same time.

EDUCATION|
London College of Fashion BA (HONS) Fashion Contour | First Class | Bachelors Degree
First Class | Diploma

Central Saint Martin’s Art Foundation Degree.

WORK EXPERIENCE|
La Perla | Design assistant intern
Myla| Assistant for Myla Couture range
Courtaulds| T33 Assistant Junior Designer
Enamore & Leurre| Internship as Assistant designer
Vivienne Westwood| Internship at Red & Gold Label

HONOURS & AWARDS|
November 2013
2nd Place at Mare Di Moda Lingerie link award
September 2013
Finalist for Lingerie Link Award
Mare Di Moda, Canne
July 2013
British Fashion Council
Featured in graduate preview week

July 2013
Vogue.co.uk
Graduate diffusion line, collaboration with Saskia Dixie featured on Vogue.co.uk

2011
Triumph Inspiration award
British Council
Awarded 3rd place in national competition

2011
Lingerie Collective Trade show
Shortlisted for Lingerie Collective trade show & garments featured on Lingerie Insight.