An aspiring fashion writer and brand consultant, I enjoy developing creative design concepts for both fashion product and media platforms. Alongside my studies at LCF I have completed several internships within the fashion marketing and media industries, including placements with British Vogue, Alexander McQueen, Diane Von Furstenberg and The British Fashion Council. I am also beginning to build a freelance portfolio and have recently had articles published by Vogue Italia, British Vogue, Handbag.Com, Now Magazine and Access-Fashion.Com.
Fashion News Reporting, Market Assessment, Competitor Analysis, Brand Image Building, Digital Design and Illustration, Creative Concept Development and Communication.
About My Final Major Project:
For my final major project I developed a mid-market womenswear brand for the ‘mature creative’, a sophisticated shopper who cares about quality design but likes to have fun with intelligent styling. The ‘street style’ of fashion insiders and plays on design terminology were the leading forces for both my product and brand development. ‘Egg yolk’ drips from the yoke of a classic white shirt, while pea print lines the pockets of a ‘pea coat’ – a spring Mac full of subtle features that nod to the construction of its namesake. Her staple grey marl is replaced by Salt and Pepper print, an aesthetic that is quirky in concept but subtle in execution and proportion.
Lookbook Photography by Pandora's Thoughts
Make Up by Aaliyah Islam
Model Masha Shafry