• Structured jacket. Engineered digital printing. (Image: Gabriela Antunes)
  • Structured jacket
  • UV responsive coat
  • Cape top
  • UV responsive coat
  • Engineered digital printing treated with heat transferring techniques
  • Chameleon colour shifting top
  • Cape top
  • Image: Nigel Tribbeck
  • Exaggerated jacket. Twisted skinny trouser
  • Exaggerated jacket. Twisted skinny trouser
  • UV responsive outfit

"Now you see it, Now you don’t” is amalgamation of visible light and sight of living creatures. The visual colour changing experience appear unexpectedly and surprisingly leaving without any traces is a transformation process that can create a feeling of pleasure which can gained
from observing the surrounding being harmlessly and momentarily transformed.

The aim of this research was to identify and utilise a suitable design methodology in order to create animated colour changing garments which can be reproducible in mass scale. The presentation of “Now you see it, Now you don’t” is a practice based study initiated to achieve this purpose. The ability of developing animated and light emitting clothing has higher potential for the visual communication in fashion. Wearable high-tech clothing can make the wearer outstanding, just like wild animal change their status for various reasons. Further development of this type of clothing would be able to sense the human feelings and shift the appearance of the clothing accordingly.

Now a day’s society for variety of reasons is hazardous for everyone. More often, pretending to be someone else or being invisible would be an advantage to avoid insecurity. Today, media revolution have resulted in women being bombarded with myths about femininity and feminine ‘image’. In the society where men are staring at women, making decisions on the basis of visual impressions, women who do not have a perfect body must have an alternative. Camouflaging and deceiving someone’s sight or wearable animated surfaces could be used as a meaning of generating a positive self image. The concept of “Now you see it, Now you don’t” is an approach to conceal and strengthen this type of woman.