E.L.F ZHOU LONDON, the luxury on- trend brand launched at Salon International De La Lingerie Paris 2016. Founded in 2015 by Elf Yue Zhou with an honours degree in Fashion Contour and MA in Costume Design for Performance from London College of Fashion.
Elf Yue Zhou comes from a multi-lingual, multi-cultural background. This is an essential element of her lingerie design, where domination of the West meets mysterious feminism of the East to create a sense of seduction and sophistication. Her lingerie design create powerful visual impact and has been featured on numerous fashion articles and magazines. With her design talent and commercial awareness,Elf Yue Zhou engaged in a number of high calibre events, such as the British Fashion Council 2013, Pure London Trade Show 2013, Costume exhibition at the V&A.
E.L.F ZHOU LONDON is a niche, contemporary and sensuous new designer brand specialists in luxury fashion-forward bodywear, lingerie and couture leather accessories. Provocatively elegant and powerful fashion based, uses intricate detailing and selectively combined three key elements: leather, lace and fresh water pearl, to blend seduction, femininity and eroticism, and convey the Underwear as Outerwear trend through verse product ranges reflecting spirituality, sophistication and boldness. The brand will create bespoke lingerie and bodywear as well as ready to wear collection with superior quality and high-end price point. Feeling sexy also involves being fashionable. We will remain a constant source of happiness and will ensure customers many years of glamour, sexiness, independence and fun.
2013-2014 London College of Fashion MA Costume Design for Performance
2009-2013 London College of Fashion BA (Hons) Fashion Contour
2008-2009 London College of Fashion Foundation Diploma in Art and Design
12/2013-Present Fashion Buyers VANITAS Boutique (ShangHai) and TheRoom Boutique (Beijing)
09/2012-09/2013 Design Training Ccounselor Aimer (Beijing,China)
05/2012-07/2012 Design Assistant Aimer (Beijing,China)
11/2011-04/2012 Studio Assistant Bordelle（London,UK）
Tel: 02034902807 / 07572871198