Clothing Obesity – Designed Addiction
My work details the evolutionary origins of consumer-addiction and proposes a re-framing of fast-fashion as a form of obesity, driven by similar social and cultural triggers and equally damaging to our sense of self and self-esteem.
The development of garments deep-fried in batter offers a direct connection for the viewer between the health impacts of fast food addiction and the cult of fast fashion. I hope to underscore not only the synthesis between overconsumption of food and fashion, but also to bring this connection into the wider sustainability discourse. In so doing, I aimed to propose several ideas as to how to address the problem of clothing obesity – not merely labeling it a problem, but beginning to propose an interest in further studying the solution.