• "Icica Nude" - Exploded Components, Photograph by David Abrahams
  • Sock Upper & Editorial, Photograph by David Abrahams
  • Pinbed - slots through shoe upper and into the holes in the wedge unit, Photograph by David Abrahams
  • Shoe Assembly, Photographs by David Abrahams
  • "Icica Black", Photographs by David Abrahams
  • Detail & Inspiration Board
  • Illustrator Component Specification
  • "Icica" Wedge Design - Hand Drawing
  • Promotional Video

2010 design graduate, set on a career in footwear and working to become a knowledgeable, innovative and exciting new designer.

BA final project: Nature Meets Technology to Redefine Luxury

Personal vision is a sustainable & technology-focused design approach, without aesthetic compromise. Utilising CAD and rapid prototyping technologies I attempted to redefine the footwear product lifecycle, creating my own unique construction process. The result is a modular construction which is both visually striking, and enables separation of parts (for recycling/biodegrading) post consumption. Materials have been heavily reconsidered and utlise Organic Leather Uppers and Bioresin Sole Units.

Interested in innovation for footwear, I adopt a forward thinking and learning based approach which inspires my design. Ambitious and passionate about all-things visual, technology and materials innovation is a driving force behind my work and I hope to continue developing skills and expertise in these fields. Excited by Trend forecasting and Fashion marketing, I enjoy the challenge of both commercial and conceptual work. Previous experience includes Y-3 adidas and Nicholas Kirkwood.

With special thanks to everyone who helped make this project possible.

Sponsored by Y-3 adidas, Studio Van der Graaf & Natureally organic leather.
Photography by David Abrahams, Styling Natalie Fisher


All images and designs © Copyright Helen Furber 2010
Design Registered