Jaeho Choi is a menswear designer based in London. He started fashion design in London with BA degree in Menswear design at the London College of Fashion.
He has been doing several projects, and has collaborated with a few fashion photographers. He also worked at J.W.Anderson as an assistant. (pattern cutting & making)
Jaeho Choi’s Autumn/Winter 2011 collection is minimalism fashion design based on contemporary menswear fashion. His collection is inspired by minimalist arts, which feature of monotonous colour, straight line, square and rectangle, focusing on its own fundamental element.
He shows the idea of deconstruction combining with different part of each garment but, retaining the details to reach the harmony of existence and aesthetic of simplity.
The design focuses on simplicity and refined line rather than exaggerated shape and silhouette by white and cream tone of colours and plain soft fabrics. He also avoids decorations on garments and bags which are specially influenced by Carl Andre’s art work.
After the Press show, he has been contacted by Magazine, Fashion Websites, Blog, Publisher, TV and Music Video such as :
Lady GaGa Music Video (Yoü And I)
Vox TV (Germany) with Christian Deerberg (German model/celebrity)
Collaborative Project with Zadrian (the Vogue Stylist)
Publishing Work (Laurence King in the UK)
Bullet Magazine in New York
Fashion 156.com Issue A/W 2011