• Lady Gaga - You And I (Official Video)
  • in Lady GaGa's M/V
  • Press Show Outfit 1
  • Press Show Outfit 2
  • Press Show Outfit 3
  • Press Show Outfit 4
  • Press Show Outfit 5
  • Press Show Outfit 6
  • Press Show Outfit 7
  • Press Show Image1
  • Press Show Image2
  • Press Show Image3
  • Press Show Image4
  • Press Show Image5
  • Press Show Image6
  • Look1
  • Look2
  • Look3
  • Look4
  • Look5
  • Look6
  • Look2 Jacekt
  • Look5 Coat
  • Look6 Jacket
  • Look3 Jacket
  • Look3 Trousers
  • Bags
  • Press Show Images

Jaeho Choi is a menswear designer based in London. He started fashion design in London with BA degree in Menswear design at the London College of Fashion.
He has been doing several projects, and has collaborated with a few fashion photographers. He also worked at J.W.Anderson as an assistant. (pattern cutting & making)

Jaeho Choi’s Autumn/Winter 2011 collection is minimalism fashion design based on contemporary menswear fashion. His collection is inspired by minimalist arts, which feature of monotonous colour, straight line, square and rectangle, focusing on its own fundamental element.
He shows the idea of deconstruction combining with different part of each garment but, retaining the details to reach the harmony of existence and aesthetic of simplity.
The design focuses on simplicity and refined line rather than exaggerated shape and silhouette by white and cream tone of colours and plain soft fabrics. He also avoids decorations on garments and bags which are specially influenced by Carl Andre’s art work.


After the Press show, he has been contacted by Magazine, Fashion Websites, Blog, Publisher, TV and Music Video such as :

Lady GaGa Music Video (Yoü And I)
Vox TV (Germany) with Christian Deerberg (German model/celebrity)
Collaborative Project with Zadrian (the Vogue Stylist)
Publishing Work (Laurence King in the UK)
Sid Magazine
Bullet Magazine in New York
Fashion 156.com Issue A/W 2011

BBC Website
Nicolaformichetti Blog
Fashion 156.com
Vistelacalle.com (Spain)
Disorder.com
Catwalking.com
Ibsonstyle.com
Fashiontrenddigest.com (China)
F.Y.I Blog


contact :
v.schopenhauer@gmail.com