• S/S 11
  • S/S 11
  • S/S 11
  • S/S 11 Shoes
  • S/S 11
  • Biker jacket S/S 2011 Johanna Pihl
  • Biker jacket S/S 2012 Johanna Pihl
  • Johanna Pihl S/S 2011
  • Johanna Pihl S/S 2011
  • Johanna Pihl S/S 2011
  • Johanna Pihl S/S 2011
  • Johanna Pihl S/S 2011
  • Johanna Pihl S/S 2011
  • Johanna Pihl S/S 2011
  • Johanna Pihl S/S 2011
  • Johanna Pihl S/S 2011
  • Sketchbook
  • Development
  • Development
  • Development
  • Development
  • development
  • development
  • Development
  • Sketchbook
  • Development
  • Development
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My ambition is to create garments that maintain a sharp and sophisticated edge.
I like to design pieces that present contrast in both silhouettes and textures: Showing an edge, yet chic, feminine with masculine undertones, loose yet fitted. I believe this contrast is what creates modern yet timeless and intriguing silhouettes. Fabric manipulation, handcraft in tailoring, details and finishing’s are all very important to my work, as it is with this high technical finish that, what I believe creates a sleek and strong look.

The Collection S/S 2011 was built on an investigation into the relationship between the body’s anatomy, and the fascination with genetic enhancement through plastic surgery, focusing research on the juxtaposition of our natural form with the cold metals of machinery.
The Collection is to be worn as a second skin. The garments represent our cast, stretched and distressed over our mechanical form. By using trapunto techniques the garments demonstrate that our anatomy is engineered and calculated like an engine, showing that by altering and reorganizing our appearance through plastic surgery we diminish our human design.
The idea of veins within our bodies, led the research into roads and pipes used in the modern world, and how they function in a carefully calculated way. This idea of nature against synthetic is a recurring theme.
These components are incorporated both in the silhouettes and the fabrics. By using durable fabrics, refined details and neutral tonal colours; I wanted the collection to show a stylish and sophisticated look.


WORK EXPERIENCE
ANN-SOFIE BACK
ATELIER ASSISTANT 2009 DEC – 2009 MAR
HOUSE OF DAGMAR
DESIGN/PRODUCTION ASSISTANT 2008 JUN
MOULI CLOTHING
BUYER / PRODUCTION MANAGER 2006 MAR – 2007 JUL
ÅSA LUNDSTRÖM
STYLIST ASSISTANT DEC 2006 – 2007 JUN


EDUCATION
LONDON COLLEGE OF FASHION
BA (HONS) FASHION DESIGN TECHNOLOGY:
WOMENSWEAR 2008 – JUNE 2011


COMPETITIONS
YOUNG FASHION INDUSTRY AWARD 2011
WINNER
BARNET LAWSON TRIMMING PRIZE 2011
FINALIST
NINA DE YORK ILLUSTRATION COMPETITION
SELECTED TO ENTER
THE ENGLISH NATIONAL BALLET, THE BALLET RUSSES 2010 MARCH
WINNER

COLLABORATION
With Citroën and Daily telegraph 2011
http://s.telegraph.co.uk/sponsored/citroen/citroen-fashion6.html#ooid=4zbmxwMjoPorZzcm0PtoijyjKRZxSC28

EXHIBITION
VICTORIA AND ALBERT MUSEUM
THE BALLET RUSSES NOV 2010 LONDON

WORKSHOP
THE BALLET RUSSES
VICTORIA AND ALBERT MUSEUM NOV 2010

WEBB: www.johannapihl.com

Credits
Photographer: Patrick Lindblom
James Finnigan
Timothy Hill