The brand SHOHEI has been created by the Austrian CEO & Creative Director Lisa Pek, former graduate University of the Arts London / LCF fashion & technology menswear, who has been working previously on projects for Vivienne Westwood GOLDLABEL, Vivienne Westwood MAN as well as for a major Japanese fashion-house based in Tokyo.
The brand SHOHEI has been started up in 2016 with the debut collection SS17 femme, which had been showcased during Paris Fashion-week. Next season's AW 17/18 collection will comprehend menswear and will be showcased during Paris & Tokyo fashion week.
SHOHEI is a Japanese male-name with the meaning of SHO = rising and HEI = peace. Written together as: SHOHEI it means "world-peace".
SS17 “conservation of mind” is inspired by the fact of how people interact within different cultural backgrounds and the existence of certain barriers between language expression, body-language, mimics etc. Choosing colours of conservative minded, such as royal blue, red, white and gold to express the idea of a conservative-mind-core of each culture.
To get in touch for any sort of enquiry please contact: firstname.lastname@example.org
Follow the brand on Instagram @officialSHOHEI
Photography_ Nicole Maria Winkler
Model_ Clarice Vitkauskas @NextModelLondon
Hair_ Yumi Nakada-Dingle
Make-up_ Nobuko Maekawa
shoes by CAMPER and UNITED NUDE