• Styling Hannah Swelin and Claire Hughes / Photography Alexandra Leese
  • Lauren Greenwood SS 2012
  • Drape bust dress SS2012
  • Lauren Greenwood SS 2012
  • Strangle dress SS 2012
  • Lauren Greenwood SS 2012
  • Faux print felted dress SS 2012
  • Lauren Greenwood SS 2012
  • Torso dress SS 2012
  • Lauren Greenwood SS 2012
  • Sketchbook
  • Reveal sweater SS2012
  • Drop hip skirt, Trash textured bra SS 2012
  • Sketchbook
  • Sketchbook
  • Sweater Emblems / Textile development
  • Lauren Greenwood SS 2012
  • Drape collarbone blouse SS2012

Lauren Greenwood S/S 2012

" S Y N T H E T I C // I D O L A T R Y "


An aggressively youthful femininity for girls who know what they want and how to get it.

This is a collection that references a diverse body of research. I began by exploring the diversity and conflict in the representation of the Virgin throughout different Catholic cultures – from the almost brazen worship seen in Mexico amongst a raw, playful and highly synthetic blend of colour and texture, to the polished, austere Roman Catholic tradition.

This contrast formed the basis of the collection, combined with subtle 90s street and clubwear influences. Collaging the trashy and garish with a bold, restrictive silhouette to create garments that are both sophisticated and sexualized.

Submission versus provocation.



laugreenwood@gmail.com