PAST AS PRESENT: THE REVIVAL OF LUXURY HERITAGE BRANDS
Between 2006 and 2010, a series of luxury heritage brands were revived after years of idle dormancy. Examining the rejuvenation of Cacharel, Carven, Halston, The House of Worth, Irfé and Vionnet - PAST AS PRESENT attempts to dismantle the revival phenomenon to expose its causes, the contemporary relevancy of luxury heritage brands and the various success and failures of their revival through a hypermodern lens.
ABOUT MELISSA WUSATY
Hailing from a fashion publishing background, Melissa has applied her distinct, editorial approach as a content manager with Maxus (WPP) since graduating from LCF. Central to developing content services within the agency, Melissa sits across numerous accounts, managing daily content, performing audits and developing strategies, plus supports the larger business by leading content-centric pitches for new business.