• Sophisticated Primitive FLAT_WEAR ©
  • Sophisticated Primitive FLAT_WEAR ©
  • Sophisticated Primitive FLAT_WEAR ©
  • Sophisticated Primitive FLAT_WEAR ©
  • Sophisticated Primitive FLAT_WEAR ©
  • Sophisticated Primitive FLAT_WEAR ©
  • Sophisticated Primitive FLAT_WEAR ©
  • Sophisticated Primitive FLAT_WEAR ©
  • Sophisticated Primitive Flat_Wear
  • Sophisticated Primitive FLAT_WEAR ©
  • Sophisticated Primitive FLAT_WEAR ©
  • Sophisticated Primitive FLAT_WEAR ©
  • Sophisticated Primitive FLAT_WEAR ©
  • Sophisticated Primitive FLAT_WEAR SOLES ©
  • Sophisticated Primitive FLAT_WEAR ©
  • Sophisticated Primitive FLAT_WEAR ©
  • Sophisticated Primitive FLAT_WEAR ©
  • Sophisticated Primitive FLAT_WEAR ©
  • Sophisticated Primitive FLAT_WEAR ©
  • Sophisticated Primitive FLAT_WEAR ©
  • Sophisticated Primitive FLAT_WEAR ©
  • Sophisticated Primitive FLAT_WEAR ©
  • Sophisticated Primitive FLAT_WEAR ©
  • Sophisticated Primitive FLAT_WEAR ©
  • Sophisticated Primitive FLAT_WEAR ©
  • Sophisticated Primitive FLAT_WEAR ©
  • Sophisticated Primitive FLAT_WEAR ©
  • Sophisticated Primitive FLAT_WEAR ©
  • Sophisticated Primitive FLAT_WEAR ©
  • Sophisticated Primitive FLAT_WEAR ©
  • Sophisticated Primitive FLAT_WEAR ©
  • Sophisticated Primitive FLAT_WEAR ©
  • Sophisticated Primitive FLAT_WEAR ©
  • Sophisticated Primitive URBAN ARMOUR
  • Sophisticated Primitive URBAN_ARMOUR
  • Sophisticated Primitive URBAN_ARMOUR
  • Sophisticated Primitive FLAT_WEAR

Product innovation through process innovation, utilizing methods of tectonic architecture and challenging existing fabrication parameters to develop new methodological tools used to create modular transitional footwear that guides the consumer into a new era of flat pack footwear.

The display is presented both as packaged flat packs and the footwear's tectonic transformation onto the lasts. This is done intentionally to represent their inventive precision as well as visually attract the viewer/consumer to the operational methodology and relationship form completely flat to a three dimensionally functional object. There is a adaptation here, a complete product that could potentially alter behavior through the transformation of simple systems.

This project was a collaboration with company partnerships_

Sophisticated Primitive
Sophisticated Primitive is a consulting design and research studio assisting designers in laying out a foundation for technology based innovative automotive/footwear development. SOPR assisted in the auditing and developing of the 2-D patterns as well as the conversion of these patters into 3-D objects. In addition, they assisted in the digital transformation of the objects onto the 3-D scanned lasts and ensured functionality, feasibility as well as the proper fit of the footwear.

LCF Fashion Digital Studio
The Fashion Digital Studio (FDS) is a pioneering centre for technology and innovation in fashion. Through collaborative research and development, skills and knowledge transfer, the FDS is driving innovation in the practical development and creative use of digital technologies. It is recognized as a national and international resource for creative solutions in the fashion, media and technology industries.

Factory LA
FactoryLA is a union of [designers, buyers, makers and consumers] responding to the need for innovative fashion ethically crafted in the USA. Cultivating in our office and retail space, located in the historic garment district, is a community of intentional and forward thinking creators.

The Collection Won
Dato Jimmy Choo Award 2013

Supporting Institutions
Worshipful Company of Cordwainers / Scholarship
Dato Jimmy Choo Award / Bursary
London College of Fashion/ International Scholarship

Special Thanks
Mesrop Megrabyan_ www.mesdotm.com
Darren Murphy

Contact_
Linked In_ Meline Katchi
Email_ Katchi.mel@gmail.com
Website_ www.Melinekatchi.com