Born and raised in Mumbai, with a stellar international education and opulent cultural exposure, Vir Shete has managed to build a vast body of work within various inter-related creative capacities; primarily, design, make-up, hair, styling, editing, promotion, creative direction and consultancy. With a strong work ethic, directional point of view and determined drive to push the boundaries of fashion, design, beauty and culture, Vir relocated to London in 2010 and graduated from the prestigious London College of Fashion in 2014 with a BA (Hons) Fashion Design Technology (Womenswear) and the launch of his debut collection - (In)Equality Autumn/Winter 2014 / Ready-to-Wear.
(In)Equality Autumn/Winter 2014 is a high-end ready-to-wear collection that is avant-garde at its heart and pragmatic at the surface. By formulating a concept that holds significant relevance in today’s world and by taking the notion of the uniform as a tangible basis for the same, (In)Equality dissects and analyzes whether the uniform really promotes uniformity or division, thereby drawing inspiration from looking at the uniform within three distinguished contexts - societal, religious and political - consequently primarily looking at the preliminary Punk ensembles from the 1970s, juxtaposed against contemporary ecclesiastical vestments of the Roman Catholic Church.
Vir’s aesthetic - avant-garde ready-to-wear - is a combination of fashion-forward and statement-making yet functional and practical, sophisticated and minimalistic yet bold and edgy; with a strong emphasis on market, consumer and cultural awareness. Often inspired by (sub) cultural trends; social, religious and political conditions, architecture and graphics, Vir’s work focuses on constantly experimenting with and re-inventing shape/silhouette/form/proportion/cut, within an avant-garde yet wearable context; endorsed by a natural flair for design, a strong sense of identity and aesthetics, excellent technical abilities and an up-to-date understanding of contemporary fashion.
// KEY SKILLS //
Excellent academic/visual research & design development skills; product development, collection/range planning, project sourcing, creative direction, multimedia collage/illustration, colour, trend, textiles.
Excellent and innovative pattern cutting, garment construction, sewing, manufacture, production & technical skills; sampling, prototyping, costing, lay planning, grading, sizing, draping, tailoring.
Excellent at Adobe InDesign, Illustrator & Photoshop; fluent with Microsoft Office Suite for Mac & Windows; Gerber AccuMark.
Lay out, typography, presentation, editing, visual communication.
Naming; branding, marketing & promotion across all mediums; PR, brand development.
Resource allocation, budgeting, pricing, profit maximisation, supply chain management, outsourcing, consultancy & strategy across all capacities.
Excellent at spoken and written English, good at spoken and written French, good at spoken Hindi, beginner Japanese.
Styling (fashion & beauty), fashion writing & blogging, social media & public relations, promotion, training, fashion, identity & image consultancy, cultural & historical fashion theory.
• Natural flair and passion for fashion and design.
• Excellent fashion knowledge, awareness and understanding - industry, business, process, trends.
• Strong emphasis on and awareness of market and consumer.
• Good communication, teamworking, interpersonal and networking skills.
• Excellent and efficient organizational, planning, time management and problem-solving skills.
• Innovative, motivated, decisive, determined and hard working, with the ability to think critically and analytically.
// PROFESSIONAL EXPERIENCE //
JULIAN VIERA, Tokyo - Creative Director (August 2016 - Present)
Abu Jani Sandeep Khosla - Assistant Designer (January 2016 - June 2016)
Designer for multiple lines (both western & ethnic) at various market levels - couture, ready-to-wear, menswear, bridal, celebrity/personal clients; co-ordinating between various departments that include Design, Embroidery, Sampling, Production, Stock, Despatch, Costing, Accounting, Brand Development and PR.
Research & design | Project sourcing | Pattern cutting, draping, sampling, prototyping & garment construction | Production | Embroidery design, development & production (hand & machine) | Pricing & budgeting | Graphics | PR
International Freelance Fashion Designer & Consultant (June 2015 - Present)
Research & design | Project sourcing & supply chain management | Production (sample & mass) | Branding, marketing & promotion | Resource allocation, budgeting & pricing | Consultancy & strategy
Hiroko Koshino, Tokyo - Assistant Designer (September 2014 - March 2015)
Designer for multiple lines at different market levels - Hiroko Koshino Runway, Couture, Premier and Prêt-à-Porter.
Visual research & design development | Pattern cutting, draping, sampling, prototyping, garment construction & production | Project sourcing, liaising with factories & supply chain management | Accessory design & styling | Castings, fittings & fashion show production | Social media, press, publicity & promotion
VIR SHETE - Creative Director (June 2014 - Present)
High-end avant-garde ready-to-wear - http://www.virshete.wordpress.com/collections/
Neeta Lulla, Mumbai – Design Assistant (June 2012 – September 2012)
Visual research & design development | Sourcing | Trend forecasting
Hermione de Paula, London – Design and Styling Assistant (February 2012 – May 2012)
Visual research & design development | Pattern cutting | Sampling | Prototyping | Sourcing | Accessories | Styling | Packaging
Freelance Make-up, Hair & Fashion Stylist (January 2008 –
Advertising | Bridal | Editorial | Fashion | Film | Portfolios | Select clients | Training | TV - http://www.virshete.wordpress.com/
Vir Shete | The Fashion Blog - Editor (May 2011 - December 2013)
Regularly featuring in-depth visual research and analysis of the latest in international fashion - http://virshete.wordpress.com/category/vir-shete-the-fashion-blog/
// EDUCATION //
BA (Hons) Fashion Design Technology (Womenswear)
London College of Fashion, September 2013 - July 2014.
FdA Fashion Design Technology (Designer Pattern Cutter)
London College of Fashion, September 2011 - July 2013.
Access To HE Diploma (Fashion)
London College of Fashion, September 2010 - May 2011.
International Baccalaureate Diploma Program (IB)
Podar International School, July 2008 - November 2009.
International General Certificate of Secondary Education
Podar International School, July 2007 - June 2008.
// ACHIEVEMENTS //
• Showcased collections at the Victoria & Albert Museum, and Off-Beat Live | The Shoreditch Fashion Show 2013, in London.
• Guest lectured on fashion, beauty and identity at the Imperial College London.
• Work featured in several newspapers, magazines and blogs – Vogue.co.uk, BuzzFeed.com, Verve India magazine, Platform magazine, The Bombay Times, The Indian Express, The Hindustan Times, Blonde Germany, Stilo magazine, WatchMePivot magazine, TheFashionConnector.com, Tumblr.com, WeddingSutra.com and WearAbout.WordPress.com to name a few.
• Edit Vir Shete | The Fashion Blog, keeping my viewers and myself up-to-date with the latest in international fashion - designers, trends and so on.
• Consecutively appointed course representative during my time at the London College of Fashion (2010-2014).
• Successfully completed The Duke of Edinburgh Bronze Awards Program.
// CONTACT //
India / United Kingdom / Japan / International: +91 (0) 9892650140 / +44 (0) 7572322428 / +81 (0) 8068510726