There is a shift toward consumers finding subtle ways of “showing off”. Compared to old luxury, Consumers are more interested in a personal experience /satisfaction and have much stronger emotional engagement with new luxury product. The evolution and shifting definition of luxury shows that the new luxury is about the rich inner world rather than outward adornment, which is also what I want to express in this project: the new luxury comes from the inside out.
The goal of this MA project was to fabricate a collection of 6 pieces of fashion artefact that would step out of the usual purse design to adjust the trend of new luxury. The collection presents a new breed of luxury purse that focus on the interior texture/design. This was met through the contemporary and historical design, innovative design and complex fabrication process.
It was a precious learning experience: organising the highlights of research to build up a clear structure, trying different ways to solve the technical problem, testing various material to find the most suitable one. The process of making a fashion artefact is like telling a story, reflecting the cultural background and inner voice of the designer. We should not only redefine the luxury from the inside out, but also look ourselves from the inside out.
Photographyer (Fashion shooting): Turkina Faso
Photographyer (Still life): Yifeng Chen
Model: Noemi Gunea
Make up: Mee Kee
Stylist: Yun Nam Ho