• Concept Board
  • Detail Board
  • Colour Board
  • Design Development Sketches
  • Shoe Range (photoshop)
  • A/W 13-14 Collection - Colourways
  • Design Sheet - Harmony
  • Specification Sheet - Harmony
  • Design Sheet - Laverne
  • Specification Sheet - Laverne
  • Harmony
  • Harmony
  • Harmony
  • Harmony
  • Harmony - metal detail
  • Laverne
  • Laverne
  • Laverne - Detail
  • Logo stamp

Hyun Seon Jeon
BA (Hons) Cordwainers Footwear: Product Design and Development

HYUNSEONJEON is a contemporary footwear designer brand that creates architectural, conceptual and unique designs for women.
The designer highly focuses and gets design influences from architectural shapes with clean-cut lines. Every design features its own uniqueness, delivering innovation and feminine look whilst still being simple with aspects of commerciality / ready to wear.

This collection is for Autumn / Winter 2013-14 and it consists of 10 different styles. The concept of this collection is architecture, mainly consisting of Gaudi’s works in addition to some other groundbreaking architecture. Both traditional and contemporary architectures are looked at for inspiration. The collection is inspired from the concept in terms of shape, pattern, material, colour, and heel shapes. The shapes in the designs will be the main focus of inspiration, making the designs look more contemporary and architectural.





Metal heel & platform- Rob Fawcett
Photographer: Ioana Vrabie- www.ioanavrabie.co.uk