little Marta’s artefacts are narrative related mechanized grooming collectables that tickles the mind of the viewer by their abstract look and their hidden functions.
The project is a voyeuristic intimate journey into a person’s daily life. It’s about curiosity, about a daily ritual of pleasuring the body and the mind with little inventions that the person creates on its own. It’s about a prospective of life.
It’s a re-consideration of the ordinary and the normal. A world of fantasy which as well tackles the questions of luxury, self-made and re-used. Luxury which is described as refinement of living rather than a necessity, a pleasure out of the ordinary allowed to oneself, or even, quoting V&A’s exhibition ‘What is luxury? – “having the potential to unlock dreams of being somewhere or someone else, luxury exist at the boundaries of daily routines and systems but relies on notions of breaking out”. It’s the freedom of imagination and the liberty of making the world on our own terms.
SPECIAL PROJECT : ITS ARTWORK
This piece was created for the International Talent Support competition for its Artwork category and It won the SWATCH ARTWORK prize.
Let’s take the time to self-reflect, a moment to contemplate… and have an eye-opening experience!
The piece is about creating an intimate space for self-reflection. It plays around the literal (self) reflecting of the eye and the profound connection that is established between the object and the utilizer. The reflecting eye creates an eye to eye experience with one-self emphasizing emotions through the magnifying lens.
UAL Fashion Matters
"Better Lives" Procter & Gamble Awards
Ministry of Culture Slovenia
International Talent Support
for the support
Photography: Olesya Asanova
Photography: Clara Giaminardi / Model: Lucy Feng
Photography: Helga Birna Jonsdottir / Set design - creative direction: Natalie Jacob
Photography: Michelle Marshall / Stylist: Cynthia Lawrence-John / Make-up artist: Jaimee Thomas / Hair stylist: Hirokasu Endo / Model: Laura @ Named Models / Concept - Creative direction & set design: Michelle Marshall / Coordinated by Sara Maino for Vogue Italia
Photography: Pollina Belehhova