Linda Toigo
Postgraduate Diploma Design for Visual Communication 2009
London College of Communication
Description
There is a subtle connection between a reader and his book that can not be replaced by any glossy digital technology.
In my work I explore, twist and stretch that relationship through the creation of objects that offer unconventional ways of reading. Materiality has a relevant role in my research, together with a high level of engagement and interaction.
In Dr. Jekyll and Mr. Hyde, the novel is presented with an original approach, though keeping the format of a traditional book.
Readers are emotionally involved into the story from the very beginning, and more deeply the more they plunge into it, through tactile experience, interaction and elements of surprise. They are stimulated by morbid Victorian images, they are asked to rip the pages, to open envelopes, to tile small elements in order to get a bigger picture, to act as if they were characters from the novel.
My interests can be also described by other pieces of my work, where I get to engage and amuse through tactile, humour and playfulness.
www.lindatoigo.com
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Summer Shows 2012
Join us to celebrate creativity and spot the stars of the future this summer. Eclectic exhibitions of art, design, fashion, communication and performance are taking place at sites across London from April to September and are free to attend.
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