I work across a range of media but specialising in art direction for fashion. My professional experience includes working at Preen by Thornton Bregazzi, Backes & Strauss and Pinghe, focussing mainly on graphic design and art direction for social media.
My latest project ￼'Virtual Rave' contributes to the current debate on the possibilities of virtual reality in brand communication, particularly in the fashion industry, where brands have been resistant to creating narrative-based immersive virtual reality experiences to communicate the story behind clothes. Using London-based womenswear brand Fyodor Golan as a case study, I am proposing a multimedia virtual reality experience, rethinking the original SS17 LFW presentation. The experience aims to promote Fyodor Golan as forward-thinking and willing to experiment with innovative ways of brand communication. Also, it angles towards challenging the division between the commercial and the artistic side of communicating fashion through exploring the artistic inspiration behind Fyodor Golan’s collection in the form of an immersive virtual reality experience.
email@example.com / @mariaepoyan