My work focusses on graphic visual narratives with a strong emphasis on editorial and advertising media. The use of embedded symbolism and visual innuendo are a signature of my work in which the viewer is enticed into questioning and forming an opinion.
I believe that the fashion photograph has to speak to a more profound and diverse reality than simply being a passive recorder of 'events'. A reality that must be viewed in the broader context of multiple forces –from race, class, gender and politics – to lifestyle, culture and the realisation of the 'self'. It should have a 'cause' and 'effect, and promote an 'action' and reaction'.
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