Shireeka Devlin is a unisex and accessories brand, with a focus on extreme print, based in London. After graduating from London College of Fashion in 2012 Shireeka became the first ever winner of the ‘Future Designer’ category of the WGSN Global Fashion Awards. Over the years she has collaborated with several brands including Urban Outfitters and Vidal Sassoon as well as working for high profile names such as Masha Ma, Mary Katrantzou and Paul’s Boutique.
The brand is rebellious and flamboyant while wanting to be seen as works of art as well as a fashion statement. The prints are the focal points within the pieces; created primarily using hand rendering, manifesting vibrant and thought provoking images. Having an insane passion for colour and clashing prints, Shireeka Devlin’s collections are a kaleidoscope of rainbows and the bizarre. Collating inspiration from everything in her world and in her mind.
Her latest collection ‘Sleepin’ With The Fishys’, is inspired by 70’s punk and 80’s androgyny. Using clean, sharp lines within the shapes to show off the radical, ‘alternative’ animal prints. The bold prints as always being integral to the design are inspired by the designer’s passion for animal prints and wanting to develop and push them as far as they can artistically go.
Shireeka is now an Editorial Assistant at Fashion Talent Company Mastered and just finished her second capsule collection.
Paul's Boutique: Design Assistant
Mary Katranzou - Design Assistant
Masha Ma - Design Assistant
Print Designer – Urban Outfitters
Fashion Designer/ Stylist – Vidal Sassoon
Print Designer – Paul’s Boutique
Assistant Stylist – Andrej Skok
Design Assistant/ Print Designer – Masha Ma
Editorial Assistant - Mastered
Studio Manager - Only Child London