Laura Simone Bradley

BA (Hons) Fashion: Communication With Promotion 2008

Central Saint Martins

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The BA (Hons) Fashion Communication with Promotion course at Central Saint Martins is concerned with the variety of ways in which fashion is communicated creatively in the media. Final year students are required to publish a fashion magazine, to demonstrate a wealth of skills that the course encompasses, including writing, styling, photography, graphic design and production.

Laura Bradley has produced a 100-page bi-annual fashion magazine entitled The Fashion Almanac. The inaugural issue for Spring/Summer 2008 features contributions from an array of high-profile industry professionals including the graphic design duo M/M (Paris), photographer Jason Evans, stylist Simon Foxton, graphic designer Peter Saville, accessories designer Pierre Hardy, journalist Susannah Frankel and milliner Stephen Jones.

Taking a different approach to other mainstream titles, The Fashion Almanac borrows ideas from other disciplines, using the model of the conventional fashion magazine and adopting techniques employed by traditional almanacs and miscellanies to create a unique fashion publication. For centuries, almanacs have continued to cater for a wealth of fields including agriculture, astronomy, economics, health, religion, science, technology and transportation. An increasingly popular genre of publishing, these comprehensive compilations have continued to inform and/or entertain individuals. However, there is one prominent cultural field that has long been overlooked by the almanac. It is here, for the first time in the history of publishing, that the almanac centres on the world of fashion, taking its form as a magazine rather than the conventional book. The Fashion Almanac is a magazine in its purest sense, employing a conventional structure based around the components intrinsic to all women’s magazines. Careful never to stray from its original reference point, the approach and execution of each of these elements is always inspired by methods used by the traditional almanac.

For further information, visit www.thefashionalmanac.com

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